behaviors aOver 30 years and 30,000,000 assessments, TTI SUCCESS INSIGHTS® has helped more than
100,000 ttisi.com trim DNA 1companies improve the lives and productivity of
their employees, organizations and management teams.

Diane has 17 + years experince as a TTI SUCCESS INSIGHTS® authorized provider
.

People have UNIQUE TALENTS and SKILLS of which they are often unaware. TTI SUCCESS INSIGHTS exists to REVEAL and HARNESS this talent using the SCIENCE OF SELF®.
Diane Bogino is here to improve the lives and productivity of your employees, organization and management team. Diane brings solid expertise and successful experience in Executive Coaching, Leadership Development, Selection, and Team Productivity in a variety of organizations and industries.  Call Diane today (404) 320-7834

Bus---Sales-Leader-WEBSales can be a challenge for any size company. However, organizations in early stages of growth or those growing too quickly may also experience lagging sales. This lag in sales can often be the result of a lack of vision, an absence of commitment, or a failure to plan for the future.

Sales in Early Stage Growth Companies

The CEO or founder typically wears the sales hat. The leader has the passion, enthusiasm and the knowledge of his/her products and services. This trilogy often drives sales as the leader has the ability to convey enthusiasm and passion to customers. In addition, the personal touch and the ability to connect with the person at the helm are intoxicating for some customers.

Sales in Later Stage Growth Companies

As organizations grow, the founder or CEO cannot wear all the hats all the time. At some point, hiring sales teams and sales managers is essential to growth. However, leadership must always understand what drives sales, why sales lag and why customers buy from their organization. Leadership executives involved in problem solving are more successful. Moreover, it is even more important to visit top customers quarterly.

Tools and Opportunities for Expanding Sales
Your Website

Every company has a website or at least should have a website. Just building a website does not guarantee that customers will rush in to purchase whatever you have to sell. If you are going to use your website to drive sales then it needs to have a sales driven focus. In other words, just setting up a website as a company brochure or as an esoteric place to visit is not going to make sales happen.

Networking

Two words…be selective. Attend networking activities where your target customers hang out. Build relationships with those who will either buy from you or who can refer you to someone who will buy from you.

Marketing Plan

Keep it simple. There is no need for some fancy smanchee, complex plan or an inordinately expensive outside consultant. Be clear about the marketing approach. Be succinct about your marketing message. Understand how you can fill the needs of your clients and customers who will drive the most sales to your bottom line.

Sales Process

Evaluate your lead generation and sales process. Review forecasting. Ensure that your sales force is not simply reacting to sales, taking customers for granite or failing to plan for sales.

Everyone in the organization needs to be a part of the sales process. Drive a company-wide sales mentality throughout your organization. Too often business leaders disconnect from sales believing someone with more experience can run this part of the business. Perhaps from a skills viewpoint that may be correct. However, from a knowledge perspective the business leader should always be able to provide valuable insight here. Therefore, if you have a sales force, make certain that you are the driving force behind their plans, processes and quotas.

Thank you for reading this blog. Questions? Comments? call 1-800-906-7834, or email diane @performstra.com or visit www.performstrat.com

Graphic Credit: Big Stock.com

  • AAOHN
  • Is Min Of Def
  • Opp Bank
  • Renaissance
  • Libertyville
  • Is Con Atl
  • CDC
  • Emory
  • Grandy Logo
  • Sheraton